Couric rumors

According to a recent Wall Street Journal story, it has been said by anonymous Central Broadcasting System executives that Katie Couric will be leaving the network before her contract ends in 2011. CBS has still not officially issued statements saying whether it's true or not. According to an article posted on MNSBC.com, "CBS and Couric both issued statements downplaying the Journal story while stopping short of an outright denial."

What I'm suprised at is the fact that Couric is an extremely well known face in American lives, yet didn't prosper. She hosted the "Today Show" for so many years that it's hard to not know who she is. Her celebrity status, worth $75 million according to her contract, appears to have not captured nightly viewer attention. Is it really worth taking a well-known face and crossing into a different "sector?"

For some television episodes, a celebrity appearance sometimes improves ratings, but that has not happened with Couric. Maybe partially because people my age and the house moms of America know her well to have given her popularity. These are also the types that don't make it a habit to watch nightly news. It was a good try on CBS's part, but according to the rankings, it seems to have backfired and not pushed CBS further up in the ratings. With CBS in third place with evening news, I'm assuming CBs would feel the need to move on in order to be more competitive.

(Still not spacing for paragraphs)