Multimedia is no longer in the infancy stages in the journalism world. According to an online article on Poynter.org, it's now an "adolescent." With technological improvements, it is now more important then ever to engage an online audience. The article explains the input of five "online judges" regarding what does and does not work with online journalistic media. According to them, with the internet the opportunities are endless for improvement and suggestions, and it doesn't take an expert to do it either.
The article contains sound advice, but what I find most interesting is the fact of how important multimedia is becoming in the online world. Journalists need to know how to be competitive in today's job market, and this is one way of doing so. In meeting with several news publishers, I've been advised to become as technology savvy as possible if this is the type of career I wish to pursue. I can't say that it is, but the fact of just knowing how to create a multimedia package will make me even more marketable.
My advice? Learn anything you about multimedia. Take the initiative to enroll in a graphic design or multimedia class. I'll get off my podium now.
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