In regards to our class discussions involving advertising, this most recent blog concerns just that topic. While in my African American Female Literature class, I began connecting our communications class to my literature class. It led me to ask myself, "How do minorities affect minorities?"
In my online search, I came across an interesting article, located on an online career website, pertaining to my question. According to the article, this media market has become a type of niche marketing. I fully believe the following statement in the article: "The advertising industry was founded on the belief that to sell products, you have to appeal to the majority."
It continues on to describe that the current market's "majority" is decreasing.
In today's society, the white population is increasingly becoming the minority. The United States, often referred to as being a melting pot, constantly has immigrants entering the country, or having children, that contribute to the term even more so. With more minorities affecting the target market, market strategies, and advertising in general, the mass media, as it relates to advertising, would appear to be an open market with endless opportunities to create and brand a product.
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